Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic
نویسندگان
چکیده
As part of transformative consumer research, which attempts to achieve effective ways improve people lives, this research focuses are on comprehending the issue materialism, especially during Covid-19 crisis. Few studies deal with materialism within setting developing nations, in a large populated society like Egypt Arab region. For purpose, adds prevailing literature through proposing and testing research’s conceptual model investigate whether or not compulsive buying behavior (CBB) has mediating impact link between values consumers’ life satisfaction. The researcher adopted quantitative design used single-stage cluster sampling technique mono method for data gathering distributing large-scale questionnaire instrument. structural equation modelling (SEM) methodology was implemented. findings confirmed that is specified yields fit. Results uncovered amid pandemic, individual’s satisfaction insignificantly associated except happiness sub-component materialism. Furthermore, association materialistic CBB insignificant sub-component. There an effect To add, doesn’t mediate relationship This entails Egyptian consumers consider having possessions source but core success. They engaged consumption may lead implies have produced pressures seek behaviors. Consequently, marketers should several interventions feelings general their messages social marketing campaigns.
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ژورنال
عنوان ژورنال: International Review on Public and Nonprofit Marketing
سال: 2023
ISSN: ['1865-1992', '1865-1984']
DOI: https://doi.org/10.1007/s12208-022-00360-4